This site uses cookies to provide a streamlined experience. To learn more see our current privacy policy.

opinion

opinion

Q&A: PWNA leader addresses Thanksgiving, helping Native Americans

For more than seven years, Allison+Partners has worked with Partnership With Native Americans. During this time, we’ve collaborated on  numerous media and digital campaigns, PSAs, and special event support. Agency Co-Founder Scott Pansky and his family have volunteered on the Navajo Reservation in Arizona, and Scott wrote about this experience in a previous American Indian Heritage Month blog. This year, he interviews PWNA President and CEO Josh Arce about the real story of Thanksgiving and what people can do to help make a difference in the lives of Native Americans this holiday season and beyond.

3 minute read
opinion

In tech PR, brands – not products – now win journalists' eyeballs

Although I was glad to hang up my reporter's hat to join Allison+Partners, colleagues occasionally ask what it was like to be on the receiving end of technology pitches – especially in my newsrooms, which routinely fielded hundreds if not thousands of emails every day. I always note the volume of incoming "news" was so overwhelming that the only realistic option was triaging. If something was clearly important to either my coverage area or my readers, it became an immediate priority; otherwise, we ignored it.

5 minute read
opinion

Introducing Connected Thought Leadership

In the wake of the global COVID-19 pandemic, you might have forgotten the greatest single change in “Corporate Purpose” in a generation. In August 2019, The Business Roundtable, a collection of America’s leading CEOs, announced it would no longer endorse the primacy of shareholder value. Going forward, it would reject the idea that “the principal objective of a business enterprise is to generate economic returns to its owners.”

3 minute read
opinion

HOW TO TIE DATA ANALYSIS TO BUSINESS OBJECTIVES?

Data experts have repeatedly expressed the importance of switching from traditional outputs to business outcomes when building a data strategy. But when it comes to it, even measurement professionals are tempted to “do what is usually done” instead of creating objective-oriented solutions. Luckily, the plethora of data analytics tools available in the market unleashes various propositions to this rather simple question:

How do we build a holistic data strategy that directly links PR and marketing efforts to business objectives?

3 minute read
opinion

Deck the Halls. Now.

As a marketer, the phrase “Christmas in July” has always made me smile. Perhaps it was the absurdity of thinking about the winter holidays when the temperatures outside were sweltering, or maybe I just liked permission to start dreaming of a White Christmas and all the related festivities that much sooner. This holiday season, it seems the winners will be savvy shoppers who got a jump start on their holiday gift lists and marketers who’ve adapted to the way consumers want to shop today.

3 minute read
opinion

Holiday Travel: Will we Zoom or be zooming?

If 2020 was home to the holidays of Zoom calls and family celebrations, 2021 is projected to be the holidays of zoom… as in racing out of town to visit with family, if not to seek out warmer weather and a beach. But, will the travel industry truly see this coming?

4 minute read
opinion

What the Squid Game Teaches Us About Teamwork and Leading Through Challenging Times

WARNING: MAJOR SPOILERS AHEAD!

This past week, I eagerly binge-watched all nine episodes of the “Squid Game.” The current No. 1 show worldwide on Netflix is on track to become the platform’s most-watched series ever. It’s a disturbing, yet intriguing dystopian Korean series about a murderous tournament of children's games, where contestants dealing with insurmountable debts play for the chance to win $38 million. The winner becomes wealthy beyond their imagination, while the losers are eliminated.

7 minute read

View More Stories

Social Media

The Stream Podcast

The Stream

Articles and opinions delivered directly to your inbox.

Sign up today.