As a marketer, the phrase “Christmas in July” has always made me smile. Perhaps it was the absurdity of thinking about the winter holidays when the temperatures outside were sweltering, or maybe I just liked permission to start dreaming of a White Christmas and all the related festivities that much sooner. This holiday season, it seems the winners will be savvy shoppers who got a jump start on their holiday gift lists and marketers who’ve adapted to the way consumers want to shop today.
If 2020 was home to the holidays of Zoom calls and family celebrations, 2021 is projected to be the holidays of zoom… as in racing out of town to visit with family, if not to seek out warmer weather and a beach. But, will the travel industry truly see this coming?
The holiday season is just around the corner, and with it will come a new set of celebratory food and spirits trends to keep things festive. The food + beverage experts at Allison+Partners looked at what we can expect to see reign supreme for consumers when it comes to how they’re filling their shopping – and bar – carts this year.
It’s October, and that means one thing. (OK, it means several things -- buying too much candy, a return to raking leaves and pumpkin spice everything, to name a few). But it’s definitely also time for The Home Depot’s giant skeletons to shine.
Coach Prime, aka Deion Sanders, sauntered into the office of Nick Saban with a marching band following his lead.
“Coach Prime, what, no smoke machine?” the Alabama coach quizzically asked.
Yep, that happened — in a scene for an Aflac commercial featuring the two high-profile college head coaches.
New research from real estate marketplace Zillow suggests that certain paint colors can increase the amount a buyer is willing to offer on a home by as much as $5,000. Based on this analysis, which involved nearly 1,300 recent or prospective U.S. homebuyers, paint company Behr teamed up with Zillow to unveil paint color recommendations that could boost your home's value.
Lisa Rosenberg, Partner + President, Consumer Brands at Allison+Partners, shares insights on the future of brand communications. She speaks about how her experience as a judge at Cannes provided a window into how brands can deploy a compelling narrative to forge meaningful connections in an increasingly fragmented world. Lisa also explains how brands can avoid becoming a “chaser of culture” and move towards making a more sincere and meaningful impact.